Research

[Report] State of Social Listening 2025

In this annual report by The Social Intelligence Lab, you’ll find first-hand insights on how agencies and brands practice social listening, what tools & methods they follow, and what’s driving the change in 2025.

The key findings from this year's report feature YouScan in the Top 5 most commonly used social listening tools (10.5%), Instagram holding the lead as the top data source, and competitive benchmarking dominating when it comes to trend discovery.

This is just the taste of what’s inside the State of Social Listening Report 2025!

Download the full report to:

  • Understand the key trends fueling the social listening industry in 2025

  • See how industry trailblazers use social data and cutting-edge methods to extract powerful insights

  • Learn about genAI’s tremendous impact on social data analytics

  • Benchmark and optimize your social listening efforts as compared to industry standards

  • Transform raw data into tangible outcomes

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